#Chooseyourstory

Design Goals

Client: Student Affairs Penn State University.

Designer and Illustrations: Ana Saborio

Design Goals: To develop a creative and engaging map that provides alternative activities for Penn State University students, encouraging them to explore options beyond alcohol consumption. The map aims to promote healthy, fulfilling, and diverse activities that contribute positively to students’ well-being, academic success, and social experiences.

Target Audience: Undergraduate and graduate students of Penn State University, particularly those seeking alternatives to alcohol-centered social activities or looking for new ways to spend their leisure time on and around campus.

Key Message: “Discover Diverse Experiences: Explore Alternatives to Alcohol Consumption at the Penn State University Campus/ State College “