Cassiopeabase.org
Workshop
Project Overview: Cassiopeabase.org Website aims to be a comprehensive platform, serving both as an informational hub for Cassiopea jellyfish research and findings and as the primary portal for the annual workshop. This website will integrate seamlessly a custom-made registration questionnaire for workshop attendees along with e-commerce solutions to facilitate the registration process.
Objectives:
- Showcase the latest scientific research, findings, and conservation efforts.
- Host all necessary information about the annual workshop, including schedules, speakers, and venue details.
- Develop a custom registration questionnaire tailored specifically to workshop requirements, ensuring smooth registration processes.
- Implement e-commerce solutions to allow for easy registration and payment processing for workshop attendees.
- Provide a user-friendly interface that encourages engagement, exploration, and learning.
Target Audience:
- Marine biologists, researchers, and scientists interested in Cassiopea jellyfish ecology, behavior, and conservation.
- Workshop attendees seeking to participate in the annual Cassiopea workshop.
- Conservation organizations, policymakers, and stakeholders invested in marine conservation initiatives.
Branding and Concept Design
WordPress Custom Design
E-commerce platform development
Scientific Colombian Diaspora Conference
Project: Concept Branding for the Inaugural Scientific Colombian Diaspora Conference
Overview: The Penn State Graduate Student Community, representing a diverse group of formal students, is organizing its first-ever conference for the Scientific Colombian Diaspora. This event aims to unite Colombian scientists in the USA, fostering connections, sharing knowledge, and celebrating their contributions to the scientific community.
Brand Concept: To symbolize the essence of the conference, our team developed a unique and culturally resonant branding concept centered around the orchid, Colombia’s national flower. The orchid, in full blossom, represents not only the beauty and uniqueness of Colombian heritage but also the vibrant and flourishing nature of the scientific diaspora.
Visual Identity:
- Symbol: The orchid in bloom, signifying growth, resilience, and the rich cultural heritage of Colombia.
- Color Palette: Fresh and vibrant spring colors, reflecting the timing of the conference and the season of renewal. These colors symbolize the growth and expansion of the Colombian scientific community in the USA.
Key Messages:
- Unity and Collaboration: Bringing together Colombian scientists across various disciplines to foster collaboration and mutual support.
- Celebration of Heritage: Honoring Colombian roots while showcasing the contributions of the Colombian scientific diaspora in the USA.
- Growth and Potential: Emphasizing the ongoing growth and potential of the Colombian scientific community abroad.
Deliverables:
Badges and name tags for attendees, incorporating the orchid design for a unified and professional look.
Social Media Campaign:
Engaging posts highlighting key speakers, sessions, and the significance of the conference.
Promotional graphics featuring the orchid symbol and the vibrant color palette to create a cohesive and recognizable online presence.
Hashtags and interactive elements to encourage participation and community building.
Print Materials:
Conference programs and schedules designed with the orchid motif and spring colors.
Banners, posters, and flyers for on-site promotion, ensuring a visually cohesive environment that reflects the conference’s branding.